How to Develop a Unique Brand Identity in 2021?

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Rohan Taneja Sunday, May 23, 2021

"Branding is what people say about you when you're not in the room."

With millions, if not billions, of businesses are trying to make a name for themselves in the market to differentiate themselves from their competitors. Branding doesn’t have to difficult. It’s all about knowing who you are, what solutions do your products provide, and how they can help prospective customers. 

As a manufacturer or owner, it can get difficult to represent a new brand to the market. We have the other way out at our branding agency Snapping Turtles where we follow an innovative and effective approach to understand your brand identity. Come, let’s jump to some of the tactics we use for our clients to effectively represent their businesses as a brand. 

Knowing the Message and Target Audience

The key to growth is to know your audience and their needs. If you know who you are selling to, you will be able to decide what message will appeal to them. You need to narrow it down to understand your specific audience but if you want to convey a message to target everyone, there is no chance you can please everyone around the world.

Every person has different needs and in the same way, your brand will have a specific group of people who needs your services or products. We help brands to create a message around that and narrow down the audience needs to increase sales and generate quality leads.

Bring Your Brand to Life

Think of your brand as a living, breathing person with several relationships with clients and customers. Try to study your products and think about how you can bring life to them. Like every person has their unique identity, your brand needs the same efforts to stand out on its own. 

Snapping Turtles help businesses know what they want to be and who they want to know them. You must focus on turning your clients and customers into a long-term relationship to set credibility for your brand. Always be clear and concise about who you are and stay true to the value it drives. 

Be Original

Create your own identity in the market if you want it to be successful. Don’t try and mimic big brands as it will only make people think you’re just another knock-off version. Take pride in selling your service to your customers and focus on studying your customers and their needs. 

Be confident about your product and service and tell your target audience how it can help them. Bring out a way to let people identify you and your services over other competitors selling the same products.

Turn your Loyal Customers into Advertisers

Your loyal customers can do more than just buying your product. If you keep on providing reliable services, they will surely spread out the word about your products to their friends. Social media is a great tool to keep your customers connected to your brand. 

If you are actively involved in Social media, email marketing, and face-to-face interactions, the chances are high that they will tell other people how great you are. Offer them deals and discounts coupons to other products they haven’t tried to know you even better.


We at Snapping Turtles are helping multiple businesses grow over a variety of platforms. If you are struggling to come up with an effective approach for branding, we are here to help you out. 

Reach out to us to know more.

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